Toys R Us Buys KB Toys Trademarks and Other Intellectual Property Assets

Toys R Us purchased KB Toys trademark and other intellectual property assets from Toys R Us’ wholly owned subsidiary CE Stores, LLC.

KB toys filed for bankruptcy in December and sold its trademark, logo and web address at a bankruptcy auction for $2.1 million in August to CE Stores.

Bankrupt KB Toys Sells intellectual property Assets

US toy retailer KB Toys has sold its trademark, logos and web addresses at a bankruptcy auction for $2.1 million.

The bankruptcy court-supervised auction of the retailer’s intellectual property winds down much of the remaining assets of the firm.

CE Stores, a retail operator, won the auction, beating out bids from the company’s lenders and another retailer, Jimmy Jazz, according to Gabe Fried, founder of Streambank which managed the sale of the KB Toys intellectual property.